THE CO

Client Brief

Flexa is a global leader in Scandinavian kids furniture. Theymake responsive, adjustable designs that can grow or be upgraded with a child's changing needs. Their product development is based on extensive customer research and R&D.

Our brief was to launch Flexa in India, leverage its Scandanavian heritage, retain it global brand identity whilst giving customers and interior designers a reason to choose Flexa over ordinary furniture brands. 

 

Idea

The idea was to demonstrate that Flexa  is designed by experts and loved by kids across the world. This was a strong differentiator because none of the existing brands created furniture especially for kids and their changing needs. 

 

Execution

The campaign showcases several playful images of children using and interating with Flexa furniture. It features various collections across the play, sleep and study categories. along with the line 'Created by experts, tested by kids' 

Result

Flexa saw a successful launch in the city. It stirred the interest of the architectural and interior design community because of its never before designs. 

THE CO

Creative

  1. Bengaluru

Services

Clients

Category Experience

Employees

11-25 Employees

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