THE CO

Client Brief

To create a relatable Navratri campaign featuring the stars of Color Gujarati's most popular shows. 

Idea

The colors of navratri: The idea was to engage audience across age groups (dancers and non-dancers alike) by showing their favorite stars celebrating navratri in different ways.

Execution

The campaign features the lead actors of Colors Gujarati's most popular fiction and non-fiction shows indulging in Navratri festivities. 

Result

- Increase in awareness levels

- The campaign resonated with the local festive spirit of navratri

THE CO

Creative

  1. Bengaluru

Services

Clients

Category Experience

Employees

11-25 Employees

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