Team Pumpkin

Client Brief

Express gratitude towards security guards, a group that takes care of families around the nation. Doesn’t matter if it is a festival or not, they’re always there for us.

Idea

There are numerous unsung heroes of our country who do not get to celebrate special occasions with their families because they are busy in taking care of our families. These uncelebrated heroes are our security guards.

The campaign was centred around saluting and thanking the security guards all around the country who choose to take care of our families, even on special occasions. Our motive was to reach out to them and make them feel special.

Through this, we tried to connect the general public with their heroes on the special occasion of Rakshabandhan and Independence Day. People signed up with us and wrote their messages. Then, we sent a Rakhi with those messages to our security guards.

 

Result

More than 400 people signed up during the campaign.

There were 2.4L video views, 5.0k likes, 2.2 Mn reach, 3 Mn Impressions and a 200% increase in traffic website.

On 15th Aug, both the hashtags “#TiesOfSteel” and “#APLApollo” were trending across the country on Twitter. We managed to retain the trending spot for more than an hour.

Team Pumpkin

Creative

  1. Mumbai | Bengaluru

Services

Clients

Category Experience

Employees

100+ Employees

Other Projects
B Natural
BRAND B Natural - ITC, 2019

PROJECT B Natural...

Indian Fruit LeagueDrive user engagement and reach during IPL, the most active cricketing season of the year. Share And R...

#ProductivityWhileNoActivity
BRAND DNA Skin Clinic , 2020

PROJECT #ProductivityWhileNoActivity...

Increase personal Instagram follower base for Dr. Priyanka Reddy, a dermatologist....

Vision Express
BRAND Reliance Vision Expr, 2020

PROJECT Vision Express...

1. Keeping eye tests as the hero service, we had to reach out to audience to opt for them. 2. Find a way to drive online traffic...

#GarvKe20Saal
BRAND Tata Steel , 2020

PROJECT #GarvKe20Saal...

The brand wanted an engagement driven campaign around their 20th anniversary which would help them boost brand awareness....

#TensionKaTest
BRAND Columbia Asia Hospit, 2018

PROJECT #TensionKaTest...

Hypertension may be a common chronic ailment, but is the know-how of high blood pressure and stress and tension management just as common? To tackl...