Team Pumpkin

Client Brief

Hypertension may be a common chronic ailment, but is the know-how of high blood pressure and stress and tension management just as common? To tackle this question and raise awareness among people, Columbia Asia Hospitals wanted to stress on the importance of taking a BP test in a fun and interactive manner.


This was done by engaging with their audience digitally through user-generated content, contests, quizzes and more on their social page. This was also taken offline and massage chairs were placed in their hospitals to drive home the point of taking conscious steps towards stress management and hypertension checks.

The importance of this message was well-received by our audience, showing over 8.7K reach and 9.5K impressions. Most of our audience in the offline activation also opted to take a BP test, portraying that by being well-informed they were also able to take the right choices.

Team Pumpkin


  1. Mumbai | Bengaluru



Category Experience


100+ Employees

Other Projects
BRAND APL Apollo, 2018

PROJECT #TiesOfSteel...

Express gratitude towards security guards, a group that takes care of families around the nation. Doesn’t matter if it is a festival or not, they...

B Natural
BRAND B Natural - ITC, 2019

PROJECT B Natural...

Indian Fruit LeagueDrive user engagement and reach during IPL, the most active cricketing season of the year. Share And R...

BRAND DNA Skin Clinic , 2020

PROJECT #ProductivityWhileNoActivity...

Increase personal Instagram follower base for Dr. Priyanka Reddy, a dermatologist....

Vision Express
BRAND Reliance Vision Expr, 2020

PROJECT Vision Express...

1. Keeping eye tests as the hero service, we had to reach out to audience to opt for them. 2. Find a way to drive online traffic...

BRAND Tata Steel , 2020

PROJECT #GarvKe20Saal...

The brand wanted an engagement driven campaign around their 20th anniversary which would help them boost brand awareness....