Studio ABD

Client Brief

Sniffy offers the goodness of quality ingredients and nutritionally complete food for pet dogs. It takes care of your dog's diet at all stages: be it a puppy or an adult. With an overwhelming array of options all claiming to have the best dog food in the market, sorting through these options to find a food brand that is both healthy and powerful is difficult. We had the task of creating a rejuvenating brand experience that makes an instant consumer bond.

Project Deliverables : Naming / Brand Visioning | Packaging Strategy & Architecture | Packaging / Brand Identity


The name 'Sniffy' with the visual of the prominent nose encapsulates the product's pet-friendly charm. Dogs aren't just pets; they're family members, so buying their food should be treated with the same care. Sniffy needed to bring this lovely philosophy and love for dogs to a pack that was designed for them specifically. The brand hones in on what is most important to the pet, and this idea had to be translated clearly and crisply on the package.



The brand's distinct story is reflected in lively and clean packaging with clever imagery and typeface. Sniffy's charming personality is enhanced by the logotype's playful design, rounded letters and soft curves, and a heart-shaped snout which creates a distinct visual language. Every package had the visual of a dog strategically placed on it, looking approvingly upward towards the food. This concept illustrated a genuine link between the brand's nutritious food and the dog's desire for its deliciousness, lending the brand credibility and tugging at the consumer's heartstrings. 


Customers responded positively to Sniffy's launch of this package in the market. Its distinct design set it apart from the competition, making it desirable. Pets have been relishing the taste of Sniffy, leading to repeat purchases by owners, who are keen to pick up the fantastic pack of Sniffy for their beloved furry family member.

Studio ABD


  1. Bengaluru



Category Experience


11-25 Employees

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