Studio ABD

Client Brief

Our Indian culture revolves around festivals and merriment. However, no event, festival, or good deed is complete without gifts. Regardless of age, gifts are something that makes you happy and excited. Since childhood, we've been taught that gifts symbolise well wishes and accomplishment. So why can't we give this slice of childhood as a gift itself? That's where the idea for the Paperboat gift box was born!

Project Deliverables : Packaging Strategy & Architecture | Packaging / Brand Identity | Structural Design & Development


Paperboat drinks are more than just flavoured beverages. It's all about bringing long-forgotten childhood memories to life in every sip. Each drink tells us a story about a memorable flavour and experience. Each flavour brings back timeless childhood memories that we long to relive. The gift pack is an extension of this brand philosophy. It is inspired by an old trunk that acts as a custodian of precious objects from our childhood. Paperboat's design language is clean, minimalistic and straightforward, and it embodies the brand's innocence and purity.


The gift box is a sturdy tin mini trunk with nine Paperboat beverage packs inside. The box is designed to resemble an actual memory trunk, complete with latches and locks and side handles for lifting. It is adorned with a tag that says ‘Gift of memories’ hanging from one of the latches with a few of these memories depicted on the top. The trunk is bright yellow and white, representing the beverage’s desire to spread happiness and positivity.


Paperboat has always been about nostalgia and reminiscing about our favourite childhood memories. The gift box, which stayed true to this theme, was a huge hit. Many customers were attracted to this trunk full of memories and wanted to recreate their own. People began to store their mementoes in the tin box. The packaging's reusability contributed to the high level of exclusivity, and this nostalgia quickly sold out the gift boxes.

Studio ABD


  1. Bengaluru



Category Experience


11-25 Employees

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