August Jewellery Private Limited, 2020

Melorra: Gold Jewellery Packaging

By Studio ABD
Client Brief

Melorra makes jewellery fun to wear. We helped Melorra reinforce the brand's message through a lovable unboxing experience that is effortless, elegant, and fun!


We created packaging that gave a new meaning to gold jewellery. We used paper as base material and reduced plastic usage by 80%. The packaging design has memorable brand assets which speak the brand story through all touchpoints. The project also involved designing a complete packaging solution from unboxing, storing to traveling with the jewellery.


August Jewellery Private Limited

Projects you might be interested