SRV MEDIA PVT LTD

Client Brief

 

  • Lakewood Estate is project by Unimark and Mirania.
     

  • The project is located in Patuli, EM Bypass, South Kolkata.
     

  • It has 6 towers divided into 2 phases offering
    - 2 BHKs
    - 3 BHKs
    - 3 BHKs with terrace
    - 4 BHKs
     

  • Starting Price
    - 2 BHK: 71 Lacs* Onwards
    - 3 BHK: 86 Lacs* Onwards
    - 3 BHK: 1.11 Cr* Onwards (with terrace)
    - 4 BHK: Sold Out
     

  • 26+ amenities are offered in the premisses of the project

Idea

The main objective of the project was to-

1.Create differentiating factor + capture attention of TG 

2.Get Quality lead at lower CPL

in this regard, it was important to first creare a landing page that would higlight 

  • About
  •  Highlights
  •  Amenities
  •  Pricing
  •  Brochure
  •  Location Advantages
  •  Master plan of the 2/3/4 BHKs for visual clarity of the structure
  •  Virtual tour of the property 
  •  Chatbot for responding to the queries of the users

Running ads w.r.t various communication buckets which would resonate to the TG that includes-

  •  Project renders
  •  Conceptual ads
  •  USPs specific ads
  •  Video ads
  •  Testimonials of previous home buyers
  •  Information via brochures
     

Execution

-Curating a theme for the digital campaign that would best describe the project and was later used for offline promotions as well.
-Focus on design aesthetics as it defines our positioning and if they aren't in place, it affects the perception that TG have for the brand.

-Creating a Landing Page, allowing users to consume all the information related to the project at one go varying from 

  •  About
  •  Highlights
  •  Amenities
  •  Pricing
  •  Brochure
  •  Location Advantages
  •  Master plan of the 2/3/4 BHKs for visual clarity of the structure
  •  Virtual tour of the property 
  •  Chatbot for responding to the queries of the users

-Keeping the social media active by responding to the queries/enquiries for the project
-Running targeted specific campaigns after understanding the buyers’ persona from the previous data

-Running ads w.r.t various communication buckets which would resonate to the TG the includes
 
-Running campaigns on the lookalike audiences of the customers who booked the flat

-Video testimonial campaigns for the remarketing users to take them down in the funnel to consideration/conversion phase
-During pandemic, introducing the virtual site visit campaign to have a continuous touch with the prospect leads
-Nurturing the leads, to have a top of the mind recall via drip mailer marketing campaigns

-Introducing Reel Ads on Instagram and Smart Ads on Google to connect with the TG and help them to recall the brand.
 

Result

  • Of the 3247 leads, 2042 were the quality leads
  • There were in total 601 site visits 
  • Of all, 54 bookings were made through SRV Media. 
  • Thus, the ROI was 9960.8%

SRV MEDIA PVT LTD

Creative

  1. Pune

Services

Clients

Category Experience

Employees

51-100 Employees

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