SRV MEDIA PVT LTD

Client Brief

About Symbiosis International (Deemed University) (SIU) 

  • SIU is a multi-disciplinary university offering its students and faculty a vibrant learning ecosystem designed around its multi-cultural and innovative ethos. Today the university has its campuses spread across four states and 6 cities in India. 

 

  • The university is awarded the Category-I status by UGC, and an 'A' grade by NAAC with a score 3.58 on 4. The university is also ranked 38th in the Universities Category of NIRF 2021.

 

About SNAP 

 

  • Symbiosis National Aptitude (SNAP) Test is an important National Level MBA Entrance test for MBA admission in 16 Symbiosis MBA colleges accepting SNAP score. It is considered as one of the major entrance exams after CAT and XAT in the India.


Despite the pandemic last year, SNAP attracted decent registrations as compared to other competitors

Idea

The Main objective was to:

  1. To increase paid applications for SNAP
  2. Create differentiating factor + capture the attention of TG 

In this regard the target audience considered was as follows-

  • Working Professionals between 22-35 age
  • MBA Aspirants Preparing for various MBA Competitive tests such as SNAP, CAT, XAT, CMAT, MAT, ATMA, NMAT etc.
  • Engineering, Commerce, Management and other stream bachelors graduates 
  • Coaching Institutes & Education Portals

To effectively communicate with this audience,

  • A theme was to be curated to communicate for the digital campaign that would resonate with the audience during phase wise opening of lockdown
  • The creative and engaging hashtags were thought of which include- #UnlockWithSNAP, #UnlockGrowthWithSNAP, #UnlockAmbitionsWithSNAP, #UnlockEminenceWithSNAP

Execution

-Curating a communication theme for the digital campaign that would resonate with the audience during phase wise opening of lockdown


-Focus on various hashtags as it defines the ideal MBA aspirants looking for their career.

-Creating a Landing Page, allowing users to consume all the information related to the test at one go varying from

  • Overview of SNAP
  • About Institutes 
  • How to register
  • Test Structure
  • Test Cities
  • Important Dates
  • Test Day Guide
  • Live Chat Support
  • FAQs
  • Call Centre with Toll Free No

-Keeping the social media active to engage with the audience

-Running targeted specific campaigns after understanding the buyers’ persona from the pervious data (Targeting Engineering graduates, working professionals, Management & Commerce graduates and more)


-Running ads w.r.t various communication buckets which would resonate to the TG the includes

  • Symbiosis Legacy
  • 15 Institutes, 1 Application Form, 1 Test
  • Range of specializations
  • Reel ads : Highlighting the infrastructure and Life at SIU

-Running campaigns on the look alike audiences of the registered and paid applicants

-Video testimonial campaigns of MBA students at SIU for the remarketing users to take them down in the funnel to consideration/conversion phase

-Nurturing the leads, to have a top of the mind recall via drip mailer marketing campaigns

-Leveraged the platform like Inshorts, TOI, programmatic buying and roadblock on India TV

-Disseminated the article on the news platforms like Inshorts, HT, ANI and TOI where our target audience are active

Result

  • Of the 93220 applications received, 74095 were paid applications and of those, 36563 paid applications were through SRV Media. 
  • ROI was 436%. 
  • There was 11% increase in applications compared to the decreasing trend in other established MBA entrance exams with year on year.

 

SRV MEDIA PVT LTD

Creative

  1. Pune

Services

Clients

Category Experience

Employees

51-100 Employees

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