Client Brief
  • To increase organic traffic to the website
  • Reduce bounce rate to under 30%
  • Improve keyword rankings on SERP
  • Improve domain authority
  • Remove toxic backlinks and increase quality backlinks
  • Improve ORM (Online reputation management)
  • Resolve technical SEO errors from Google Search Console
Idea
  • Technical audit and fixes
  • Content audit and revamp
  • Content calendar and creation
  • Backlink building and promotion
Execution
  • Auditing the website on SEMrush and fixing all on-page issues
  • Optimized existing content which was not ranking well
  • Creating blog topics that would stay evergreen and help users in their research stage
  • leveraging and repurposing the content created with a backlinking purpose to achieve more unique referring domains
  • Fixing technical SEO errors as per the new Google Algorithm Update for a better page experience
  • Minimizing unused Javascript & CSS
  • Implemented lazy loading
  • Maintaining a good online score on Google my business and Glassdoor
Result
  • 16.21% growth in organic sessions
  • 60.98% reduction in bounce rates
  • Reached a monthly all-time high traffic of 3000+
  • Maintained a page load speed at 1.07 seconds
  • Maintained a score of 88 on SEMrush
  • 30 keywords ranking in the top 3 on SERP
  • 49 keywords ranking in the top 10 on SERP
  • Rich snippets and ORM are maintained at a 4.3 rating on GMB
Client

SRV Media

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