SRV MEDIA PVT LTD

Client Brief

Tata Value Homes La Montana is Strategically located close to Talegaon Pune, La Montana is a Spanish theme township spread over 20 acres of land. It is located on the Old Mumbai-Pune Highway, a few kilometres ahead of Lonavala, offering excellent connectivity and reach to both Mumbai and Pune.

Idea

  • We came up with a strong communication showcasing different aspects of this magnificent property. 

  • Following pointers are covered:

    • Spanish theme township spread over 20 acres of land

    • Perfect Weekend Home : Located on the Old Mumbai-Pune Highway, a few kilometres ahead of Lonavala

  • Since, the property location  - Talegaon is outskirt of Pune, We have created the lead magnet on “Know 5 reasons to buy property in Talegaon. 

Execution

  •  Youtube lead generation campaign using GIFs & influencer videos for increased impressions and smoother lead flow
  • Meanwhile, Google, Facebook & Instagram are optimised from machine learning tools
  • Digital communication conceptualised & optimised as per preset Google Ad formats
  • Focus on maximising digital footprint via content creation + marketing via blogs, quora, op-ed forums etc.
  • Ad networks such as DV 360 used to increase digital reach of all ad formats
  • Brand theme inspired from the scenic location as well as spanish architecture to create a unique offering
  • Affinity & third-party ads to push market the project in the digital space

Result

  • 492 leads generated
  • 104 assigned leads
  • Overall Assignment Rate achieved: 21%
  • Achieved visibility by acquiring 1000+ views on Quora Platform

SRV MEDIA PVT LTD

Creative

  1. Pune

Services

Clients

Category Experience

Employees

51-100 Employees

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