Tata Value Homes - La Montana, 2019

Performance Marketing for TATA Value Homes

Display Advertising Social Media Marketing Performance Based Marketing SEM
By SRV MEDIA PVT LTD
Client Brief

Tata Value Homes La Montana is Strategically located close to Talegaon Pune, La Montana is a Spanish theme township spread over 20 acres of land. It is located on the Old Mumbai-Pune Highway, a few kilometres ahead of Lonavala, offering excellent connectivity and reach to both Mumbai and Pune.

Idea
  • We came up with a strong communication showcasing different aspects of this magnificent property. 

  • Following pointers are covered:

    • Spanish theme township spread over 20 acres of land

    • Perfect Weekend Home : Located on the Old Mumbai-Pune Highway, a few kilometres ahead of Lonavala

  • Since, the property location  - Talegaon is outskirt of Pune, We have created the lead magnet on “Know 5 reasons to buy property in Talegaon. 

Execution
  •  Youtube lead generation campaign using GIFs & influencer videos for increased impressions and smoother lead flow
  • Meanwhile, Google, Facebook & Instagram are optimised from machine learning tools
  • Digital communication conceptualised & optimised as per preset Google Ad formats
  • Focus on maximising digital footprint via content creation + marketing via blogs, quora, op-ed forums etc.
  • Ad networks such as DV 360 used to increase digital reach of all ad formats
  • Brand theme inspired from the scenic location as well as spanish architecture to create a unique offering
  • Affinity & third-party ads to push market the project in the digital space
Result
  • 492 leads generated
  • 104 assigned leads
  • Overall Assignment Rate achieved: 21%
  • Achieved visibility by acquiring 1000+ views on Quora Platform
Client

Tata Value Homes - La Montana

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