InLife Healthcare, 2020
Increasing Sales of FMCG Products
Client Brief
Established in 1973, InLife Healthcare is a professionally managed Multi-Million Group that offers 100% Natural and Ayurvedic sports and wellness products.
Our Objective was:
- Increase sales for the health supplements offered by Inlife.
- Increase brand recall.
- Enhance return from digital campaigns.
- Create a good social media presence
Idea
Since InLife has multiple products under different categories, we segregated these products into 4 different product lines and came up with 4 unique positioning for each of these product lines. These positionings were communicated using 4 different central communication theme (in the form of a hashtag which was consistent in all our communication)
- For product lines- Vitamins & Supplements, Ayurveda & Herbs and Health Foods & Juices.
- #RahoHealthyHamesha
- For product line- Sports Nutrition
- #YourFitnessEssential
- For product line- Beauty & Personal Care
- #YourSelfCareCompanion
- For product line- Vegan Protein Meal Replacement Shake
- #HarSipMeinHealth
Once the campaign idea was conceptualized, we followed an integrated marketing approach where we focused on:
- Branding- To enhance brand awareness & credibility & to design consistent communication
- Performance Marketing- To increase sales with good ROI
- Engaging Social Media Activity- To create strong digital presence & build a community of people inclined towards health & wellness
- Influencer Marketing Activity- To increase the awareness of the newly launched product and to create the buzz around the product
Execution
- Segregated campaigns for e-commerce based on interest areas and keywords to reach out to the relevant audience.
- Strategic grouping of the products as per the cost, sales and their performance.
- Focused on remarketing campaigns. Also, implemented the cross-selling of products.
- Reached to relevant Influencers, during the Launch of new product- Vegan Protein Meal Replacement Shake.
- Suggested various interactive campaigns like Twitter Q&A, Instagram contests, etc. to drive platform-specific engagement.
- Micro campaigns on social media to drive engagement and awareness about new launches.
- Responsible marketing campaign around Covid-19 crisis.
- Shared health awareness & fitness related informational content.
Additionally we also did…
- Full fledged Product Launch Campaign (Ads + Social Media + Influencer Marketing)
Result
Not only we achieved far reaching impact in terms brand awareness & brand recall, but also gave tough competition to the competitors with :
- 4X Growth in Return on Ad Spend
- 37% Increase in Overall Sales
- 15000+ Reach through Influencer Marketing
- 57% Rise in Engagement on Social Media
Client
InLife Healthcare
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