GoEgoNetwork is an upcoming brand of the EV charging ecosystem in India. They are committed to continuous growth in order to build a robust and reliable network of high-quality charging stations throughout the country - built and serviced entirely under the Make in India initiative.
The objective for the campaign is
To build brand awareness and generate high-quality leads using digital marketing strategies. By harnessing SRV's experience and utilizing a range of tools including Google Ads, Social Media Ads, and organic Social Media posts were created to reach the precise target group.
The campaign had 2 major target groups - Distributors (EV charger dealers and suppliers) and Institutions (Retails owners, malls, housing societies, colleges/universities).
The objective was to generate quality leads from both the campaigns - Distributor specific and Institution specific. Operating on a stringent timeline, all tasks, objectives and deliverable were obtained in a time-bound manner for the success of this campaign.
Separate communication strategies for Distributors and Institutions-
Platforms- Google SERP, Facebook+Instagram, LinkedIN, WhatsApp, Press Release on Leading Media Houses
Landing page communication -
Social media presence -