Thermax, 2018

Digital Marketing for Thermax

Display Advertising SEO Brand Strategy Content Marketing Social Media Marketing Performance Based Marketing SEM
By SRV MEDIA PVT LTD

Year on Year Comparison for Total Traffic vs Bounce Rate

Year on Year Comparison for Total Traffic vs Bounce Rate
Client Brief

Thermax (BSE: 500411, NSE: THERMAX) is an Indian engineering major providing sustainable solutions in the areas of energy and the environment. Being a shy marketer, Thermax was never explicitly into digital platforms.

  • Their objective was to be present on the first pages for their critical products and services via SEO activities.
  • To run brand awareness campaigns and ROI driven campaigns for 5 different divisions of Thermax. 
    1. Solar - Solar PV Solutions 
    2. Water and Waste Solution
    3. Chemical - Ion Exchange Resin & Construction Chemicals
    4. Thermax Onsite Energy Solutions Limited
    5. Absorption Cooling
Idea
  • Identifying the high ROI driving products/services and work towards the improvement of their digital visibility keeping the strong engineering background as the backbone of our activities.
  • Understanding each division and their respective products/services, their specifications, industrial applications, target markets and the industrial gaps which their division fulfill.
Execution
  • Their global website was revamped to make it more SEO friendly 
  • Identified high ROI driving products were focused for the next 1 year for on-page as well as off-page activities to get the website on Page 1 of SERP.
  • Technical and content modifications helped in reducing the bounce rate significantly.
  • Targeted industrial and high-traffic generating websites for off-page publishings with high quality and technical content about their various products.
  • Studying user behaviour on the website and optimizing the website flow to help in retaining high quality traffic.
  • For brand awareness and ROI driven Campaigns - Segmentation & Targeting followed by the Brand & Value Propositioning. Srict and critical Keyword & Content Strategy was designed.
Result

SEO perspective:

  • Bounce Rate reduced by 29% from 2018 to 2021.
  • Average growth of targetted keywords position on SERP (Search Engine Result Page) improved by 68%.
  • Significant increase in yearly organic traffic & overall traffic.

Brand awareness and ROI driven campaigns :

  • In a span of 3 months - 722 leads across all divisions generated with an average of 31% marketing qualification rate.
  • Over 41L+ impressions and 51k+ clicks generated.
Client

Thermax

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