SRV MEDIA PVT LTD

Client Brief

Chandigarh University, Punjab enjoys high standing among many national rating services that evaluate quality of education, research activity, affordability and athletic excellence. These rankings recognize not only CU as a whole, but also our many respected schools and departments. Chandigarh University, Punjab is proud to be recognized by the organizations and publications listed below for our excellence in education.

Chandigarh University has become an indisputable leader in campus placements. The top-tier multinationals that visit them repeatedly stand as a testimony to the fact that CU has created a niche as the 'University with Best Placements' in India.

Chandigarh University is ranked among the Leading & Best Educational Institution in North India. CU is constantly ranked among the top institutions of Punjab for academic excellence, innovative pedagogy, research, and placements by reputed national and international accreditation bodies and media houses.

 

Idea

Zone Wise bifurcation of the campaign:

  • Zone A - Region with the best performance and the most relevance
  • Zone B - Most likely to perform based on previous years’ statistics
  • Zone C - The university is known in this region, but it requires greater exposure

Providing students with a compelling reason to attend the university

Assuaging parents' concerns about their children's safety

Assuring that CU will assist their children in receiving the greatest education possible while avoiding the burden of tuition fees

Exploring the new targeting options in order to reach a larger number of interested students

Execution

For all of the platforms used, we divided the campaigns into three zones:

  1. Google
  2. Facebook
  • As CU has fantastic placement records with 35 LPA as university highest package, we used it as our key USP and marketed it through Google Search, Google Display / Remarketing, Youtube, and Facebook Ads while also highlighting other USP
  • To allay parents' concerns about their children's safety, we began marketing online teaching infrastructure before the government granted permission to begin physical classes. We also used Webinars and counselling to share the precautions taken at the university to prevent the spread of Covid - 19
  • To provide parents hope and a helping hand in getting their children the best education possible we promoted  CUCET entrance exam for Scholarship, upto 100% tuition fees waiver) (Scholarship worth Rs. 33 Cr announced). In addition, we also promoted financial aid campaign for the students (https://aid.cuchd.in/)
  • In order to foster confidence and faith in the university, we have also promoted several videos  highlighting existing students' academic experiences, faculties teaching and support
  • On a daily basis, we optimised the campaign, and on a weekly basis, we assessed the zones to see whether the targeted zones were performing as expected, and if not, we shuffled the zones to obtain the best results possible
  • Lead nurturing operations were carried out on a regular basis using Google Remarketing ads, Mailers, SMS, and WhatsApp sessions
  • We've also run study abroad campaigns to entice students from various nations by highlighting the benefits of studying in India and employing variety of unique approaches depending on the country

Result

  • We can see a 49% of growth in the search volume than last year in brand keyword search volume (Chandigarh University).
  • We see a peak on google trends from a branding perspective.

  • We have got around 50.82% growth in the leads as compared to last year.

  • We have got around 106.43% growth in admissions as compared to last year.

  • This year’s lead to admission rate is approximately 5.07%

  • 34% Increase in Campaign Budget in 2020 & 139% Increase in Campaign Budget in 2021

  • Platform wise budget spent

    • Facebook -31.6%

    • Google - 68.4%

SRV MEDIA PVT LTD

Creative

  1. Pune

Services

Clients

Category Experience

Employees

51-100 Employees

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