DXC Technology, 2019

Phygital (physical+digital) health & nutrition awareness program in Bengaluru & Chennai

School and College Activation
By Sportz Village Xp

DXC Technology - Case Study

Client Brief

A digitally-led health education program for kids.

DXC India focuses corporate responsibility efforts in three key areas: Education, Health & Wellness, and Disaster Relief. Considering the Covid-19 impact on general health and fitness, DXC wanted to impart health education to school kids within the limited engagement capacity.

Idea

IMPARTED HEALTH EDUCATION TO 5K+ KIDS THROUGH A UNIQUE AND FUN PHYGITAL ENGAGEMENT MODEL

BACKGROUND

A recognized leader in corporate responsibility.

DXC Technology is the world’s leading end-to-end IT services company, serving nearly 6,000 private and public sector clients across 70 countries. A Fortune 500 company, DXC is also recognized among the best corporate citizens globally.

A digitally-led health education program for kids

DXC India focuses corporate responsibility efforts in three key areas: Education, Health & Wellness, and Disaster Relief. Considering the Covid-19 impact on general health and fitness, DXC wanted to impart health education to school kids within the limited engagement capacity.

Execution

Developed-executed Phygital (physical+digital) health & nutrition awareness program in Bengaluru & Chennai
We focused on these key aspects to ensure desired positive outcomes:

1. Phygital engagement model 2. Imparting knowledge about food & nutrition 3. Pre & Post assessment of learnings

Program Design - 4 stage:

1. Reach-out to students and parents in Chennai region from Sportz Village Schools and Foundation network

  1. Four different activity and message videos were sent to participating students on topics highlighting the role of nutrition in physical activity, role of physical activity in improving health, general fitness etc.

  2. Various fun challenges were held: Good Food Junk Food, Eye Move- ment Exercise, Run and Punch, Climbing the Mountain, Deli Ali chal- lenge etc.

  3. Quiz was conducted for both Pre & Post assessment of learnings

Result

A result-oriented Phygital activation for enhanced awareness of important attributes of health & nutrition in children and parents during the outbreak.

  • Reached 5K+ students in Bengaluru and Chennai.
  • Organic PR coverage highlighting DXC’s efforts towards improving health and nutrition in communities.

 

Client

DXC Technology

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