Sportz Village Xp

Client Brief

Perfetti Van Melle India launched its global confectionery brand Chupa Chups and its manufacturing unit in 2016. Perfetti India’s portfolio includes brands such as Alpenliebe, Mentos, Center Fresh, Center Fruit, and Happydent. Chupa Chups core’s brand messaging is that Fun is for life.

Idea

Bringing alive the childhood experience through a spontaneous fun activation in schools & colleges


We found exactly what triggers Gen Z's interest, and tapped into
this world of carefree fun. Pulling the brand's #ForeverFun
philosophy in various low-cost yet large participative engaging
formats, we drove a life-sized Human Foosball and other highly
engaging fun activities in schools & colleges.

Execution

Target: School children of 6-12 classes and
Undergraduate students

School Reach-out: Delhi-NCR (30 Schools, 20 Colleges), North East
(3 cities, 30 schools, and 20 colleges) and Gujarat
(4 cities, 36 Schools, 22 Colleges)

Activities: Short games of 8 - 10 mins with friends
Chupa Chups Fun Binge arena in schools and colleges with Human
Foosball, fun challenges and more Chupa Chups sampling games
like Bites Balancing, Lollipop Flip and Belts Tear & Twist challenges

Collaterals:
Chupa Chups themed activity, game props and music
Chupa Chups goodies to winners, teachers and participants
#ForeverFun challenge on social media for college students

Result

Brand Chupa Chups established a personal bond and familiarity with the TG

  • Developed the taste for Chupa Chups in 1.5L+ participants
  • Spontaneous brand recall in 61% participants
  • Product/variants awareness in 92% participants

Sportz Village Xp

Activation & Experiential

  1. Bengaluru

Services

Clients

Category Experience

Employees

1-10 Employees

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