Sportz Village Xp

Client Brief

HCL Foundation, the CSR arm of HCL Technologies, aims at inclusive growth through active community engagement in key
development areas like education, health, and skilling. Their sustainable programs are focused on bringing about a lasting impact in the lives of people.

HCL Foundation’s flagship initiative ‘Sports for Change’ is focused on increasing access to sports at the grassroots for kids from all backgrounds. For the 3rd edition of ‘Sports for Change’ meet, we were briefed to deliver a high-quality sports environment for
underprovided kids and build evidence to link specific positive outcomes of the initiative for future development.

Idea

HCL Foundation’s flagship initiative ‘Sports for Change’ is focused at increasing access to sports at the grassroots for kids from all backgrounds. For the 3rd edition of ‘Sports for Change’ meet, we were briefed to deliver a high-quality sports environment for
underprovided kids and build evidence to link specific positive outcomes of the initiative for future development.

Execution

Created an enabling, safe, and high-class sports environment for kids We focused on three key aspects to ensure positive and genuine outcomes from the initiative: 1. Focused talent identification 2. A great sporting atmosphere (physical & social) 3. Role-models for community level engagement. 


Pre-event: 400 students of classes 1-12 were identified from Government schools and Gurukuls yearlong, who were then brought together in Lucknow for the Sports for Change 2019.
Main Event: Select students get an opportunity to showcase their talent in a well-equipped sports platform and compete in 7 sports namely: Athletics (multiple disciplines), Chess, Carom, Badminton, Volleyball, Football & Kabaddi
Post-event: The winners and runners-up were awarded and 50 children were selected for scholarships in different sports
to nurture their skills.

Result

A result-oriented activation to foster positive social change through sports

  • Reached 67,500 students across 200 government schools and 60 ‘Gurukuls’
  • Lasting and positive experiences for kids
  • 50 talented kids get a chance to pursue and nurture sports

Sportz Village Xp

Activation & Experiential

  1. Bengaluru

Services

Clients

Category Experience

Employees

1-10 Employees

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