Sportz Village Xp

Client Brief

Adidas is one of the leading sports apparel powerhouses dominating football merchandising. The company launched its new Predator boots for young footballers in India.


A grand Unfair tournament to give 5-star experiences to
young football enthusiasts, powered by focused digital

We created a knock-out 5v5 football tournament in 3 metros
revolving around the ‘Play Unfair’ theme as well as ‘Unfair’ game
rules. The tournament was used as a medium to showcase the
boot to its core TG, highlighting the nuances of the boot and its


Target Audience: Under 14 kids to Under 21 youth from A and A+, B+ schools
& colleges (Also included Under 12 kids and 21+ adults in the Open Category)

Focus Cities: 3 metros - Delhi, Bangalore, and Mumbai


1) Pre-event: Online/offline registration drive followed by team/category formation
2. Event: 

  • Games executed with special Unfair rules
  • Unfair theme embedded across the venue
  • Four experience zones at the venue for players and visitors with exciting challenges: ‘The Unfair Free Kick Challenge’, ‘The Unfair Control Challenge’,‘The Mutator Zone’ & ‘The Lock challenge’
  • Adidas ambassadors Robin Singh, Rowlin Borges & Eugeneson Lyngdoh were present at different venues to cheer participants.
  • Unfair trophies awarded to winning teams


Generated the desired buzz in the football fraternity for the newly
launched boots.

  • Engaged 6k+ young footballers in 800 teams
    across 3 metros
  • Approx. 10K+ digital
    impressions through

  • Adidas loyalty gets a boost

Sportz Village Xp

Activation & Experiential

  1. Bengaluru



Category Experience


1-10 Employees

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