Sportz Village Xp

Client Brief

Adidas is one of the leading sports apparel powerhouses dominating football merchandising. The company launched its new Predator boots for young footballers in India.

Idea

A grand Unfair tournament to give 5-star experiences to
young football enthusiasts, powered by focused digital
amplification.


We created a knock-out 5v5 football tournament in 3 metros
revolving around the ‘Play Unfair’ theme as well as ‘Unfair’ game
rules. The tournament was used as a medium to showcase the
boot to its core TG, highlighting the nuances of the boot and its
relevance.

Execution

Target Audience: Under 14 kids to Under 21 youth from A and A+, B+ schools
& colleges (Also included Under 12 kids and 21+ adults in the Open Category)


Focus Cities: 3 metros - Delhi, Bangalore, and Mumbai

Methodolgy:

1) Pre-event: Online/offline registration drive followed by team/category formation
2. Event: 

  • Games executed with special Unfair rules
  • Unfair theme embedded across the venue
  • Four experience zones at the venue for players and visitors with exciting challenges: ‘The Unfair Free Kick Challenge’, ‘The Unfair Control Challenge’,‘The Mutator Zone’ & ‘The Lock challenge’
  • Adidas ambassadors Robin Singh, Rowlin Borges & Eugeneson Lyngdoh were present at different venues to cheer participants.
  • Unfair trophies awarded to winning teams

Result

Generated the desired buzz in the football fraternity for the newly
launched boots.

  • Engaged 6k+ young footballers in 800 teams
    across 3 metros
  • Approx. 10K+ digital
    impressions through
    #PlayUnfair

  • Adidas loyalty gets a boost

Sportz Village Xp

Activation & Experiential

  1. Bengaluru

Services

Clients

Category Experience

Employees

1-10 Employees

Other Projects
'Cyclo'pedia
BRAND TI Cycles, 2017

PROJECT 'Cyclo'pedia...

A pioneer in the market, TI Cycles is India’s largest cycle manufacturer with flagship brands like BSA, Hercules, Montra, etc. With the ...

Skoda SIngle Wicket Tournament
BRAND Skoda Auto, 2019

PROJECT Skoda SIngle Wicket Tournament...

Czech car maker Skoda Auto has a network in 54 cities across India and aims to double it by 2021 eyeing a 3% market share until 2023. Skoda In...

Milo - National Quiz
BRAND Nestle - Milo, 2019

PROJECT Milo - National Quiz...

Milo by Nestle India is one of the popular cocoa-malt based health drinks, with a strong competition from Horlicks, Complan & Boost. The b...

Scrabble Championship
BRAND Mattel - Scrabble, 2019

PROJECT Scrabble Championship...

Iconic toy company Mattel owned Scrabble is one of the most widely played board games across the world. The game tests vocabulary and initiate...

Sports For Change - HCLF
BRAND HCL Foundation, 2019

PROJECT Sports For Change - HCLF...

HCL Foundation, the CSR arm of HCL Technologies, aims at inclusive growth through active community engagement in key development areas l...