Sportz Village Xp

Client Brief

Boost is one of India’s leading malt-based health drinks, positioned to target young sports enthusiasts offering that something extra to up the level.

Idea

A sustainable and scalable school contact program to scout and
train young cricketers.


We delivered Boostcamp as an on-ground activation to scout and
encourage the young sports talent from schools, ultimately
'unleashing the Winner in kids'. Idea was to develop it as a scalable
and a YOY activity that gives budding cricketers an opportunity to
train and become champions of the game.

Execution

Target Audience: School kids in Tamil Nadu, Andhra Pradesh & Telangana

Methodology:

  • School Reach Out: Schools nominate 10 kids (Under 11 and under 14)
  • Identify Top Talent: Conduct selection trials
  • Reward: Scholarship to selected kids for 6-month training in a Boost Partner Academy

Collaterals:

  • Boostcamp Guide - 8 page interactive booklet and branded giveaways for kids
  • Winners awarded with Yearbook making them the heroes in schools
  • Schools awarded with memento for outstanding talent contribution

Result

Boost develops a life-long connection with the participants
and gets recognition for contributing to grassroots sports talent.

Engaged:

22K+ participants across
2K+ schools in 3 states

Achieved quality
and focused
consumer reach:

Young sports enthusiasts

PR worthy

Organic success stories
leading to amplified
reach

Sportz Village Xp

Activation & Experiential

  1. Bengaluru

Services

Clients

Category Experience

Employees

1-10 Employees

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