Sportz Village Xp

Activation & Experiential

Sportz Village Xp

Activation & Experiential

Sports Activation, Promotion / Experiential, School and College Activation, Sponsorship Activation, Consumer Activation, Rural Activation, Amateur Sports Programs

  1. Bengaluru

No. of Employees: 1-10


India #1 Experiential Sports Marketing Agency

About the company

Sportz Village Xp is India's premier Experiential Sports Marketing and Activation agency that helps leading brands and businesses in reaching out to children/youth (thus parents too!) through unique, targeted, and scalable sports activation in schools and colleges, across various formats. Our interventions focus on key themes of health & hygiene, women empowerment, and grassroot/amateur sport – and consumer brands associated with these themes. Sportz Village Xp has partnered with 100+ leading brands and organizations like NBA, Reliance Foundation, Adidas, Skoda, Perfetti, Boost, Milo, Coca Cola, Tata Tea, Star Sports, Khelo India Youth Games, Govt of Gujarat and Haryana, etc. Sportz Village Xp has been working at the intersection of ‘sports’ and ‘marketing’, helping brands achieve their consumer engagement and marketing goals through ‘active sports or physical activity’. Sportz Village Xp has worked with 100+ leading brands and engages over 1 million children/youth every year.

Category Experience

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Social Handles




Adidas 'Unfair' Football Tournament
BRAND Adidas, 2020

PROJECT Adidas 'Unfair' Football Tournament...

Adidas is one of the leading sports apparel powerhouses dominating football merchandising. The company launched its new Predator boots for you...

BRAND Boost, 2019

PROJECT BoostCamp...

Boost is one of India’s leading malt-based health drinks, positioned to target young sports enthusiasts offering that something ext...

HotWheels Labs
BRAND Mattel - Hot, 2019

PROJECT HotWheels Labs...

Hot Wheels is a popular brand of die-cast cars and track playsets by Mattel Toys. Through HotWheels Labs, the brand focused its efforts to...

Forever Fun Chupa Chups
BRAND Perfetti Van, 2019

PROJECT Forever Fun Chupa Chups...

Perfetti Van Melle India launched its global confectionery brand Chupa Chups and its manufacturing unit in 2016. Perfetti India’s portfo...

Red Bull Shuttle Up - Season 3
BRAND Red Bull, 2021

PROJECT Red Bull Shuttle Up - Season 3...

Red Bull is the Austria-based manufacturer of the world's best selling energy drink that has been an enormous hit with the target youth s...

Tata Tea Surakhsha
BRAND Tata Tea, 2017

PROJECT Tata Tea Surakhsha...

TATA Tea launched the Jaago Re campaign in 2007, making the humble cup of tea a symbol of social awakening. And with Jaago Re 2.0 “Alar...

ASICS - Joy of Running
BRAND True Basics , 2019

PROJECT ASICS - Joy of Running...

ASICS is a Japanese footwear and sports equipment brand whose products have been consistently ranked as some of the highest-performing o...

Sports For Change - HCLF
BRAND HCL Foundati, 2019

PROJECT Sports For Change - HCLF...

HCL Foundation, the CSR arm of HCL Technologies, aims at inclusive growth through active community engagement in key development areas l...

Scrabble Championship
BRAND Mattel - Scr, 2019

PROJECT Scrabble Championship...

Iconic toy company Mattel owned Scrabble is one of the most widely played board games across the world. The game tests vocabulary and initiate...

Milo - National Quiz
BRAND Nestle - Mil, 2019

PROJECT Milo - National Quiz...

Milo by Nestle India is one of the popular cocoa-malt based health drinks, with a strong competition from Horlicks, Complan & Boost. The b...

Skoda SIngle Wicket Tournament
BRAND Skoda Auto, 2019

PROJECT Skoda SIngle Wicket Tournament...

Czech car maker Skoda Auto has a network in 54 cities across India and aims to double it by 2021 eyeing a 3% market share until 2023. Skoda In...

BRAND TI Cycles, 2017

PROJECT 'Cyclo'pedia...

A pioneer in the market, TI Cycles is India’s largest cycle manufacturer with flagship brands like BSA, Hercules, Montra, etc. With the ...

Media Coverage May 27, 2022
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Head Office

Office No. 01A107, WeWork Prestige Cube, Site No. 26, Laskar, Hosur Rd, Bengaluru

Branch Office

Real Tech Park, 1101-02, Sector 30A, Vashi, Navi Mumbai, Maharashtra 400703
Navi Mumbai

Founded in


Parent Company

Sportz Village (SV Edusports Pvt Ltd)


Parminder Gill

Chief Business Officer

Parminder Gill is the Chief Business Officer at Sportz Village Xp – India's leading Experiential Sports Marketing Agency, which uses experiential sports-based programs targeting children/ youth to deliver highly engaging marketing campaigns for brands and corporates. Parminder has played a key role in delivering sports-focused consumer connect campaigns for leading brands like NBA, Reliance Foundation, Adidas, Skoda, Perfetti, Boost, Milo, Coca Cola, Tata Tea, and Star Sports - thus creating playing opportunities for over a million kids every year. As part of the broader charter as the Co-Founder of Sportz Village, Parminder has advised leading educationists, policy makers and development specialists on how to use sport for achieving educational and development related outcomes. As one of the country's leading experts in sports education, Parminder has been invited by CII, FICCI, NITI Aayog and various state curriculum committees for his inputs on the subject. He is also a visiting faculty at Azim Premji University, where he teaches a course on sports education at the post-graduate level. Parminder has a Bachelor's degree in Engineering from the University of Pune, and a Master's degree in Management from Arizona State University. His interests include running, hiking, golf and long-drives.