Social Buzz

Client Brief

Convened by Nobel Peace Laureate Kailash Satyarthi, Laureates and Leaders for Children was formally established in 2016 following committments and actions taken for the benefit of marginalised children. 

Laureates and Leaders for Children has become an Internationally influential platform for the rights of children to be free, safe and educated, everywhere. 

The 2020 edition of Laureates and Leaders boasted of speakers such as HH Dalai Lama, Ricky Martin, Kerry Kennedy, Philip Jennings, HE Smriti Irani etc amongst other world leaders. 

Idea

Strategising and content creation on Facebook, Twitter and Youtube

Execution

  • Content creation for Facebook, Twitter, Youtube to solicit mass registration for the event via EventBrite. 
  • Using relevant CTA and relevant hashtags to gain reach, followers and drive registrations. 
  • Live tweeting during the event and real time updating social media platforms in the form of creatives, including powerful messages delivered by prominent world leaders.

 

Result

Campaign duration: 16 days

Number of posts: 80+

Impressions: 18,53,998+

Reach: 10,00,000+

Social Buzz

Digital Marketing

  1. New Delhi

Services

Clients

Category Experience

Employees

11-25 Employees

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