Smudge Design LLP


Smudge Design LLP


Packaging, Website & App Development, Branding, Data & Web Analytics, Retail Branding, Way Finding, B2B Exhibitions, Flyers / Posters / Tent Cards / Brochures, Corporate Gifts

  1. Chennai

No. of Employees: 1-10

About the company

Helping brands tell their unique story to create a memorable experience.  Every brand has a different story- one that is it’s own and with that comes its own challenges those which need tailormade solutions. And for this reason, we design. It’s not about us, but the brands we are trying to build. Brands that create a great  experience for customers while being true to themselves. That’s what we work towards as designers from diverse fields, combining our expertise. Our questions dig deeper to uncover the real challenges of business and design with an approach that is the best- for the client and the customer. That’s how we’ve been designing strong for the last 11 years in Chennai. We are known to be empathetic, collaborative, constantly evolving with dynamic design so that our brands stay relevant. In the end, it’s about designing the vision of a business to make a positive impact on the lives of users. Which is, quite magical.

Category Experience

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Social Handles



Ramayana Gift Hamper
BRAND The Park Hot, 2017

PROJECT Ramayana Gift Hamper...

Smudge design Studio was asked to create a special Diwali gift hamper that would be gifted to The Park’s most valuable customers. ...

50 Years Celebration Gift Hamper
BRAND The Park Hot, 2018

PROJECT 50 Years Celebration Gift Hamper ...

The Park Hotels, pioneers of luxury boutique hotels in India turned 50 recently, kicking off a year-long celebration. In the spirit of...

Sri Krishna Sweets
BRAND Sri Krishna , 2020

PROJECT Sri Krishna Sweets...

When Sri Krishna Sweets came to Smudge they were an age old business in a quickly growing market. They needed a eye-catching packaging t...

Joot - Just out of time
BRAND Joot Foods, 2020

PROJECT Joot - Just out of time...

When we delved into research, we realised that traditional food items are looked at only as passing nostalgia and had not evolved to the standard o...

BRAND Vodafone , 2015

PROJECT Vodafone...

BRAND TVS Electron, 2018


Office Wall branding
BRAND Phoenix Mark, 2017

PROJECT Office Wall branding...

BRAND Parvathy Hos, 2018

PROJECT Rebranding...

The Raintree Hotels - Marketing Collaterals
BRAND The Raintree, 2019

PROJECT The Raintree Hotels - Marketing Collaterals...

Head Office

No, 2A, 165, Alsa Regency, Eldams Road, Alwarpet

Founded in



Vipin Nair

Digital Head, Project and Content Management

Vipin works magic with everything digital. He masterfully handles assignments across digital and web, branding, print and packaging. So it’s needless to say that for Vipin work comes first. He is also a curious case of a culture pickle- a Malayalee born in Mumbai, brought up in Chennai. Thalaivar and Zen forever. But we assure, he likes to keep things simple.


Art Director, Project and Content Management

Rhea is known for her love of taking on a challenge and the grit to grind long hours to make it fly. She handles accounts for branding, print, environmental, editorial and digital projects. Seeing through brands from inception and conceptualisation to execution - she has a flair for packaging design with the body of work to back it. Rhea loves many things in equal parts like movies, dogs, work lunches, coffee; to name a few. You can’t miss her if she is in the room- usually making a point, grammar policing or singing. She’s got quite the voice.


Co-Founder, Projects Head

Mukund really gets people- the core of his entrepreneurial spirit being relationships. And he gets projects done- his work with brands like Color Plus, Calvinkare, Taj Hotels, Mahindra Holidays etc, serves solid proof. He works on projects full circle, from defining a crisp brief, seeing through its execution, to working around the feedback. A good conversation starter with him would be BOOKS, and then maybe you could join him for a game of tennis or cricket. All of which, he loves.


Co-Founder, Creative Head

Charlie has a reputation for pushing the creative team for that one breakthrough idea. And then pushing them some more to realise his strong belief of translating that idea into a design ‘experience’. He builds an energetic environment where different brains can work together and thrive. The time away from the business of design, he spends to contribute towards design education. Charlie has been a visiting faculty in NIFT and served as a guest lecturer on design and branding many times. The little time left on the clock is spent exploring design- print, furniture, ideas in general. Where does he fit the time to be a fitness enthusiast? We don’t know.