Client Brief

The project was given to us by Mylan, a global pharmaceutical company that is committed to setting new standards in healthcare and providing 7 billion people access to high-quality medicine. Today, Mylan has become a part of Viatris, whose mission is to redefine the healthcare landscape. They adhere to access, leadership, and partnership – making the world a healthier place.   

Brief: HepBest is a prescription medicine used to treat chronic (long-lasting) hepatitis B virus (HBV) in adults with stable (compensated) liver disease.   

The client approached us to create series of leave behind with single and strong visual that would depict that HepBest will give a long time relief and it is proven to deliver. They specifically mentioned that the visual should be a created one which is unique and appealing.    



To make patients aware about the prescription medicine and to convey the strength and quality of HepBest. With this campaign we wanted to increase the sales of the medication as well as educate the right customers 


We made a visual in which we portrayed the strength and the quality of the brand. We use a visual of a bridge in lush green with the pillars as B of HepBest logo.   

The visual depicted the bridge as the patients’ long journey despite them having Hepatitis B infection and pillar of the bridge being the brand. To convey the same we have converted pillar into the letter B from the brand HepBest and given it a robust look to showcase the strength and the quality of the brand.   


- A fun and beautiful website for the Italian market.  

- We provided two website options to the client, and one option was chosen in the very first go. 

- The client appreciated our creativity and uniqueness.  




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