Skepper Creative Agency

Client Brief

Ezetimibe is a medication used to treat high blood cholesterol and certain other lipid abnormalities. It is usually used together with Simvastatin and preferred not being taken alone. Simvastatin is used along with a proper diet to help lower “bad” cholesterol and fats (such as LDL, triglycerides) and raise “good” cholesterol (HDL) in the blood. We had to come up with a unique concept that would captivate the target audience and make them choose the drug; always!

Idea

Since Ezetimibe acts better in combination with another drug – we worked on a dual concept for the campaign visual. We showcased a cheetah: The fastest animal. However, with the addition of a jet pack the animal runs even faster. Another visual was the usage of a woodpecker spiraling the trunk of the tree. With the usage of a drill, the action becomes faster. This very concept was applied. The usage of simvastatin with Ezetimibe meant that the medicine would work faster to reduce bad cholesterol

Result

The client approved the cheetah concept in the first go and asked us to create another visual. That is when we worked on the woodpecker image with a drill.

Skepper Creative Agency

Creative

  1. Bengaluru

Services

Clients

Category Experience

Employees

51-100 Employees

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