Client Brief

Viatris is redefining the healthcare landscape. Their unique capabilities, commitment, and vision position us to help meet the world’s evolving healthcare needs through access, leadership, and partnership.  

Ezetimibe is a medication used to treat high blood cholesterol and certain other lipid abnormalities.  It is usually used together with Simvastatin and preferred not being taken alone. Simvastatin is used along with a proper diet to help lower "bad" cholesterol and fats (such as LDL, triglycerides) and raise "good" cholesterol (HDL) in the blood. It belongs to a group of drugs known as "statins."  


We were approached to work on a reminder card. We had to come up with a unique concept that would captivate the target audience and make them choose the drug; always!  

  • Unique concept to explain the duality  

  • The image should be appealing and relatable  

  • Visuals should be powerful and have a good CTA  



Since Ezetimibe acts better in combination with another drug – we worked on a dual concept. For the reminder card, we showcased a cheetah: The fastest animal. However, with the addition of a jet pack, the animal runs even faster.  

Another visual was the usage of a woodpecker spiraling the trunk of the tree. With the usage of a drill, the action becomes faster.   

This very concept was applied. The usage of simvastatin with Exetimibe meant that the medicine would work faster to reduce bad cholesterol.   


  • The client approved the cheetah concept in the first go and asked us to create another visual. That is when we worked on the woodpecker image with a drill  

  • The client appreciated our work and was happy with our creative output.  

  • The outcome was out of the box and had a vast scope for experimentation!  

  • As a team, there was a high opportunity to learn from the project and showcase one’s creativity.   




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