Client Brief

 

• To make parents relate
• Create a need
• Convey how the project fulfills childhood
• Inspire interest and enquiry

Idea

Create immersive experience for consumers by bringing alive the project essence through the power of words? We decided to craft this in a letter – we called it as an ode to happiness

Execution

India’s first project built around childhood!

“The Happiest Address in Town”

Upon revelation of a prevalent concern across parents, the client
and agency team were invested into the belief of giving children
the childhood they deserved.

The marketing needed to display our deep will to change the
landscape by offering holistic choice.

Result

– 4000 parents visited the launch event

The press spread awareness, parents were familiar with the general
offering and amenities.

Calls on day of press ad - 148

Conversions because of it - 34

Client

PS Group

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