PayTM, 2022

PAYTM se UPI

Packaging Social Media Content Music Videos Editing & Post Production Animation and Modeling Branding Graphic Design
By Shades and Motion

PAYTM se UPI

Client Brief

 To create a music video showcasing the use of Paytm in various day-to-day aspects, while keeping it millenial and cool.

Idea

A music video for everyday Paytm users.

Execution

The use of frame-by-frame animation was inculcated in a way for a seamless transition, just like the Paytm app which is also seamless in money transfers. We used everyday scenarios and designed it in a way to show that all of India is using the app for all occasions. The film was ideated, executed & delivered in 7 days.

Result

The song became a recall value for the brand.

Client

PayTM

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