UNESCO NCERT, 2021

Blue Ribbon - ANTARA

Packaging Explainer Videos Digital Films Animation and Modeling Branding Graphic Design
By Shades and Motion

Antara finds her confidence, through her voice.

Client Brief

Brief -  We received a thesis on how to deal with anxiety and low confidence for students & teenagers. With the same thought, we formulated a story of a girl who goes through alot in school and finds herself, through her voice. We had to create a 3 minute long video for kids to watch and learn. 

 

Idea

To give a voice to a girl who hardly spoke in front of others. Her voice should captivate the audience even if they hear it on their devices.

Execution

We made multiple character sketches and rejected them all. Then we stumbled upon Antara on a Tuesday morning at 4 am.
We hummed a tune that became her song, simlutaneously finding a singer who could deliver the emotions, before the animation had even begun. We contacted music directors and began the work.

 

The storyboard consisted of about 45-50 frames that we later clubbed in color along with animation.

 

Result

played in all schools across India and was even asked to give POV, as a question in the final exmaination question papers.

Client

UNESCO NCERT

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