Client Brief

Tea is the most common daily habits in India. Wagh Bakri Tea, one of India's leading tea brands gave us the mandate to promote a very specific product - Wagh Bakri Dust Tea in Maharashtra.


We decided to celebrate the daily habit and underline the role of a unifier that tea plays in the lives of people across rural and urban Maharashtra. A smart word play (Jabar-Dust) and a catchy jingle shaped this celebration for the brand and the people.


As the TVC plays out on leading Marathi channels and forms a connection with the people across Maharashtra, all we feel like saying is - Kadak, Mast, Jabardust!



  1. Pune



Category Experience


51-100 Employees

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