Client Brief

Tea is the most common daily habits in India. Wagh Bakri Tea, one of India's leading tea brands gave us the mandate to promote a very specific product - Wagh Bakri Dust Tea in Maharashtra.


We decided to celebrate the daily habit and underline the role of a unifier that tea plays in the lives of people across rural and urban Maharashtra. A smart word play (Jabar-Dust) and a catchy jingle shaped this celebration for the brand and the people.


As the TVC plays out on leading Marathi channels and forms a connection with the people across Maharashtra, all we feel like saying is - Kadak, Mast, Jabardust!



  1. Pune



Category Experience


51-100 Employees

Other Projects
An Identity and Packaging that reflects the legacy of Maharashtra's history
BRAND Sawai Masale, 2019

PROJECT An Identity and Packaging that reflects the legacy of M...

The launch of India's First Cruise Liner
BRAND Angriya, 2016

PROJECT The launch of India's First Cruise Liner...

As India's first cruise liner from Mumbai to Goa and back, Angriya wanted to welcome people to experience the joy on-board. ...

Bringing Daadi-Naani's blessing 'Acche se khana' to make food cooked in Vilina Oil a boon of taste and health!
BRAND Parakh Agro Industri, 2018

PROJECT Bringing Daadi-Naani's blessing 'Acche se khana' to mak...

Vilina has been in the market as a brand for quite some years. Their refined sunflower oil has been used and loved by cooking enthusiasts and women...

Sakal Events - Schoolympics
BRAND Sakal Media Group, 2016

PROJECT Sakal Events - Schoolympics...

2016 was the year of Rio Olympics and also the year of second edition of Schoolympics. Executed by Sakal, Schoolympics is the biggest, organised in...

Suhana Blended Spices
BRAND Pravin Masalewale, 2013

PROJECT Suhana Blended Spices...

While Pravin Masalewale is a leading food brand, known, used and trusted across India, the brand’s primary channel of communication is throug...