SETU

Client Brief

The lead up to Diwali of 2020 was a bit different because of the impact of the pandemic on the economy and the overall mood among the people. Suhana, India’s most loved food brand, wanted to reach out with its Diwali-specific products - Chiwda Masala and Chakli Bhajni.

Execution

With a sombre environment to overcome, we decided to infuse humor to give people a much-needed relief. A series of 4 TVCs with noted Marathi actor Prashant Damle, gave people reasons to celebrate Diwali with Suhana. The TV campaign was complemented by other in-shop and print collaterals.

SETU

Creative

  1. Pune

Services

Clients

Category Experience

Employees

51-100 Employees

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