SETU

Client Brief

For decades, Ambari spices have been the most popular choice across Maharashtrian households. The market share illustrates that. It was time to leverage this position and create a memorable communication for years to come.

Idea

A multistarrer TVC with a delightful jingle, added happy flavours to the communication of the brand. 

Execution

The TVC was aimed at acknowledging this fact and celebrating the choise oc people. 'Gharoghari Ambari' (It's Ambari in every home) became an anthem that continues to dominate teh spices segment. 

SETU

Creative

  1. Pune

Services

Clients

Category Experience

Employees

51-100 Employees

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