Growell Restaurants, 2016

Identity Design and Branding for Pune's most loved #Adda

Corporate Identity Branding
Client Brief

The client wanted to create an everyday space for Punekars which had a special vibe. #Adda as the name suggests is a place for friends to catch up everyday and have fun.


This idea of collaborating to create something new was captured through Tangram, a Chinese puzzle of seven pieces, which allows multiple possibilities to be created and explored.


Three keywords were identified, as a part of an extensive research that truly represented #Adda - create, collaborate, and celebrate. The identity had to revolve around these 3 essencial elements that would make this place special.


It brought the element of dynamism to the identity, while the colours added a sense of celebration that #Adda offers. 


Growell Restaurants

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