Client Brief

Guardian Developers had worked out an offer for home buying that had multiple benefits for the home buyer, including no bank loans and no shallow benefits. The clutter of offers in the market made it mandatory for them to present this offer properly, or else it would not effectively register itself in the public eye, and just fade away.


We created a bold typographic communication that would catch the attention of the audience and hold on to it. The key phrase that drove this communication was – If you think it’s a gimmick, you’ll regret it forever. It created a sense of urgency for the buyer. A grand 10-day exhibition was conducted for people to walk-in, interact and decide.


The campaign was well recieved by the audience and helped garner interactions with over 30,000+ consumers. Eventually they scored 900+ bookings out of which 100+ were through the micro-site.



  1. Pune



Category Experience


51-100 Employees

Other Projects
An Identity and Packaging that reflects the legacy of Maharashtra's history
BRAND Sawai Masale, 2019

PROJECT An Identity and Packaging that reflects the legacy of M...

The launch of India's First Cruise Liner
BRAND Angriya, 2016

PROJECT The launch of India's First Cruise Liner...

As India's first cruise liner from Mumbai to Goa and back, Angriya wanted to welcome people to experience the joy on-board. ...

Bringing Daadi-Naani's blessing 'Acche se khana' to make food cooked in Vilina Oil a boon of taste and health!
BRAND Parakh Agro Industri, 2018

PROJECT Bringing Daadi-Naani's blessing 'Acche se khana' to mak...

Vilina has been in the market as a brand for quite some years. Their refined sunflower oil has been used and loved by cooking enthusiasts and women...

Sakal Events - Schoolympics
BRAND Sakal Media Group, 2016

PROJECT Sakal Events - Schoolympics...

2016 was the year of Rio Olympics and also the year of second edition of Schoolympics. Executed by Sakal, Schoolympics is the biggest, organised in...

Suhana Blended Spices
BRAND Pravin Masalewale, 2013

PROJECT Suhana Blended Spices...

While Pravin Masalewale is a leading food brand, known, used and trusted across India, the brand’s primary channel of communication is throug...