Film and Television Institute of India, 2019

FTII JET - 2019

Social Media Content Brand Strategy Communication Design Social Media Marketing Performance Based Marketing
By SETU
Client Brief

To promote the Joint Entrance Test conducted for Film & Television Institute of India and Satyajit Ray Film & Television Institute of Kolkatta and ensure maximum registration for the same. 

Execution

Effective use of digital media to maximise paid registrations for the joint entrance exam was delivered. A combination of Facebook and Google Ads used to ensure excellent pan-India reach. Special focus on Jammu & Kashmir, North Eastern states and women. Executed effective response management to avoid any negative sentiments for JET.

Result

Total reach : 17,45,376

Website registrations : 33,524

Paid applications : 6,125

Website conversion rate : 18.27%

Client

Film and Television Institute of India

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