SETU

Client Brief

Vilina has been in the market as a brand for quite some years. Their refined sunflower oil has been used and loved by cooking enthusiasts and women alike. However the brand needed a pull and a fresh outlook to appeal to its modern as well as traditional audiences.

Idea

We came up with an emotional hook 'Acche Se Khana' and made the brand a household name with multiple media, outdoor, print and radio advertisments.  

Result

The thought of 'Acche Se Khana' connected the idea of eating well, a blessing our Daadis and Naanis have always given us. With Vilina, fearless cooking and enjoying good health was possible! We got that message through. 

SETU

Creative

  1. Pune

Services

Clients

Category Experience

Employees

51-100 Employees

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