Sakurafresh, 2021

Creative Packaging for a Japanese Brand

Packaging Branding
By Running On Coffee
Client Brief

- A packaging that would catch your eye

- Have relevance to the product city of origin

- Incorporating the elements of being created by a Japanese Brand

- Easter Eggs

Idea

To create a series of beautiful illustrations and seamless customer experience 

Execution

We deconstructed everything. Started from the process every customer goes through:

 

- First glance: Having a beautifully attractive packaging

- Character intro: We created a booklet filled with information about a fictional character, Emperor Himitsu, and all his creative recipes

- Recipe Book

- Bottle Designing

 

Result

A beautiful award-winning packaging with immense detailing.

Client

Sakurafresh

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