Shop Signage

Shop Signage

Shop Signage

Shop Signage

Advertising

Advertising

Packaging

Packaging
Client Brief

To change the look and feel of the brand.

Idea

Good design is its own advertising. And a good packaging design ensures that your product jumps out of supermarket shelves. Most brands selling frozen non-veg tended to be in the red and yellow colour space. And so we chose black and white packaging colours for Cambay Tiger. In a sea of colour, the Cambay Tiger packaging stood out, loud and clear.

Execution

The challenge was to create stand-out packaging that could catch the attention of consumers from behind freezer doors.

Client

Cambay Tiger

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