Cambay Tiger, 2017
When packaging brings frozen to life
Shop Signage
Shop Signage
Advertising
Packaging
Client Brief
To change the look and feel of the brand.
Idea
Good design is its own advertising. And a good packaging design ensures that your product jumps out of supermarket shelves. Most brands selling frozen non-veg tended to be in the red and yellow colour space. And so we chose black and white packaging colours for Cambay Tiger. In a sea of colour, the Cambay Tiger packaging stood out, loud and clear.
Execution
The challenge was to create stand-out packaging that could catch the attention of consumers from behind freezer doors.
Client
Cambay Tiger
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