Rickshaw Communique

Client Brief

The Mahindra Thar has maintained its classic looks since 1949. But in 2020 all that was going to change. They were going in for a more modern look. And what remained of the Classic was the last 700 special-edition Thar, named the Thar 700. The client brief was to design communication for the same.


Your last chance to own a piece of history.


The Thar is positioned as a cult collectable. We spoke to the fence-sitters, who have always wanted to own it. We created a sense of urgency by stating that this is their last chance to own this cult classic.

Rickshaw Communique


  1. Mumbai




11-25 Employees

Other Projects
Cervical Cancer Awareness
BRAND Caped India, 2018

PROJECT Cervical Cancer Awareness...

To raise awareness about cervical cancer in India amongst women....

Spicing up the spice business
BRAND Jayanti Herbs & Spic, 2018

PROJECT Spicing up the spice business...

To promote its range of premium herbs and spices in innovative grinders and sprinkler jars that have been specially created for the Indian palate....

Made of You
BRAND Mahindra, 2019

PROJECT Made of You...

Showcase how Thar is unlike any other car...