Cancer Mukt Bharat

Client Brief

To raise awareness about cervical cancer in India amongst women.

Idea

To celebrate women in today's society, acknowledge all that they have accomplished and at the same time, remind them to take care of themselves.

We started the initiative #CervicalCancerMuktBharat along with Caped.

Execution

As part of our good karma initiatives, we tied up with celebrity and fitness enthusiast, Mandira Bedi. The idea was to raise awareness about Cervical Cancer and the importance of getting a regular PAP Smear test done.

Client

Caped India

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