Red Cube Digital

Client Brief

APL Apollo Tubes Limited is the largest producer of Electric Resistance Welded (ERW) Steel Pipes and Sections in India, with a capacity to produce  2.5 Million Tonnes per annum. It caters extensively to the region andexports to over 20 countries globally. The company’s vast distribution network is spread across India, with warehouses and branch offices in 29 cities.

They were an exciting challenge as they were taking digital very seriously  Which they hadnt done on a grand scale before. They wanted a comprehensive branding along with lead generation. We employed every resource available to make their presence impactful. They were the leaders in the market but their presence was minimal online.

Idea

Design & aesthetics driven Communication stategy

Website , Microsite and Giveaways

Periodic Brand Campaigns

Targeted performance online Marketing across India

Events/ Roadshow campaigns And Live updates

Programmatic reach to nicheaudience

Execution

We needed a strong communication properties for APL APOLLO . Websites, Microsite, Landing Page, Social Handles and Blogs were added to their arsenal from scratch.

We started with overhauling their website https://www.aplapollo.com/. Their Target audience were of four major categories such as Architects, Engineers Home Builders and Contractors. We crated a new Microsite:https://www.aplapollo.com/architect/ each to cater to the audience.

Their branding communication was derived from their achievement, audience And Functionality.  The product functionalities and applications were Conceptualised & visualised in our posts and videos for branding and Ads. The B2B aspect led us to concentrate on precise channels leveragingFacebook, Linkedin, Search, Display and Programmatic.

Result

The campaign had tremendous impression figures with 10.65 million on social alone (Facebook  9.2 million& Linkedin 1.3 million) & Google had 5,268,845 impressions in the period.

The total clicks on During this period was 239,901 , Facebook had 137,964  clicks, Linkedin had 7056 and Google had 94881 clicks.

The total number of enquiries generated were 1555

Red Cube Digital

Digital Marketing

  1. New Delhi

Services

Clients

Category Experience

Employees

26-50 Employees

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