Quotient Communications

Client Brief

This isn't one single project but a collection of multiple projects, all with the same brief - Create special edition packs for specific occasions - Cricket, Holi, Makar Sankranti, and a limited edition - to drive association and increase sales during those periods.


ABD's brands are market leaders and their distinctive pack designs are well entrenched in their loyal consumers' minds. The idea is to create designs that don't dilute the core brand look and yet introduce elements in a way that establish a strong association to the occasion.

Each pack has its own story, but getting into all the details is beyond the scope of this channel. We look forward to telling you all about it on a one-to-one.


In each and every case, we had a client who was happy with the work from an aesthetics point of view, as well as thrilled with the results, from a numbers point of view! Ah, the simple joys of advertising life!

Quotient Communications


  1. Mumbai



Category Experience


51-100 Employees

Other Projects
Kinley Durga Puja Creatives
BRAND Kinley, 2016

PROJECT Kinley Durga Puja Creatives...

For quite a few years now, we've been developing the Durga Puja festival creative for some of Coca-Cola India's brands. This work was done ...

Minute Maid Smoothie Launch
BRAND Minute Maid, 2019

PROJECT Minute Maid Smoothie Launch...

Develop POS communication for the launch of Minute Maid Smoothie - an offering with Milk, Mango and Banana - a tastier and healthier alternative....

Occasion Based Communication for Punjab
BRAND Coca-Cola , 2016

PROJECT Occasion Based Communication for Punjab...

Create a range of communication for specific occasions in Punjab, using Diljit Dosanjh, to leverage his rising star pull. ...

Coca-Cola ICC World Cup Promo
BRAND Coca-Cola India (All, 2019

PROJECT Coca-Cola ICC World Cup Promo...

Coca-Cola India was running a behind-the-label promotion where consumers could text a unique code found behind the label and win prizes, with the g...