Client Brief

An Eldercare Tech company initilly approached us to rebrand their brand completely from scratch since the existing look and feel was not in syc with the vision. They also needed help in restructuring their marketing and digital media strategy to increase brand awareness. They were planning on expanding and taking their services nationwide, and the COVID crisis quickly turned their struggle to an emergency. They were in dire need of an end to end effective communication strategy that reflected their vision and can be quickly turned around and executed.

Idea

A thorough brand audit was conducted; every aspect was accounted for an in depth understanding to build a strong marketing and communication plan. The COVID crisis was converted into an opportunity to help more Elders and a volunteer program was put in place to help the community as well as generate marketing goodwill through organic initiatives that played on the strengths of the brand. 

Execution

WOMM was hired as an extended in-house marketing team to weave together a tactical as well as strategic communication plan to tackle the crisis as well as capitalize the current opportunity in Eldercare. Also, rebranding exercise was undertaken of entire brand components to make them consistent and coherent with brand persona.

The deliverables included:

·         Marketing and Communication strategy

·         Content

§  Video

§  Audio

§  Production/ Post Production

§  Graphic

§  Written

·         End to end rebranding exercise of all external and internal components

·         Continuous ideation and execution of marketing campaigns

Result

Swift planning and execution during the lockdown gave Emoha the advantage in the market and helped in establishing its brand equity through strategies that played to the strength of the team in an hour when eldercare was most needed due to the COVID scare.

The Emoha volunteer program was a huge success, registering hundreds of volunteers across the capital region to come forth and help elderly in need

The marketing strategies executed during and after the complete lockdown were a hit as the company saw a sharp rise in engagement and brand awareness.

WOMM continues to create campaigns and strategise on their communication plans on a retained contract.

Word Of Mouth Media

Full Service / Creative

  1. Dehradun

Services

Clients

Category Experience

Employees

11-25 Employees

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