Ford India has always been known to showcase content around their cars that truly speak to the hearts of their Indian customers. However, off late the company was struggling with content that is both fresh and that truly encapsulated the soul of the brand and celebrated the intimate feeling one has while driving and owning a Ford. The brand wanted to create a campaign that reflected the persona of each car and their owners to fully reflect in their communication. After all, each car has a very distinct feeling to it and appeals to a specific segment of the society
The teams came up with the idea of doing a series of films based on each car, exploring the world from the point of view of not just the owner but also the car itself. The visuals of his experience coupled with narrative style poetry in the background aimed at truly capturing essence of the car and the journey the owners have during a significant part of their life.
The Poetry brings out different flavours of each car and the distinct journeys the owners have with theirs, be it driving around the by lanes of Old Delhi in a Ford Figo to reach home in Ford Galiyan to adventuring, exploring and reaching new heights in the Ford Endeavour in Ford Raastey.
One the ideas took life, the WOMM team executed it end to end from sound design to production to postproduction, to deliver a true visual and creative gem for the Ford Family.
WOMM came on board as communication consultants with the very capable communications team at Ford (Specifically Mr. Vineet Panchhi and Mr. Kapil Sharma) and worked as an extended arm of their communications team. The team executed the project end to end from ideation to scripting to production and postproduction.