Client Brief

Boult Audio is a premium consumer electronics company that designs and manufactures innovative audio products. Since its launch in 2017, the brand strives to deliver the epitome of quality products.

At their peak in 2019, the brand wanted to build a strong connect with the Indian audience considering the challenge was not a lot of people trust brands without a known face to support them.

Idea

Onboard a brand ambassador who would establish an instant connection with the young, energetic, and quality-driven audience.

Just like Boult Audio is known for their exquisite design and disruptions in the audio industry, Vicky Kaushal is known for being versatile performances and participation in quality projects.

We roped in the artist with a strong youth appeal, and leveraged our shared, constant pursuit for success to build #VickyUnplugsWithBoult

We gave Boult Audio a tactical push within the Indian markets to familiarise new audience and imprint their memories
 

Execution


During the pre-buzz phase, Instagram stories were used as a teaser to build intrigue with hints of what was headed their way.

A mini contest spread across Instagram stories allowed the audience to guess who our next face was, and three lucky winners got a chance to win a product each.

On launch day, Vicky Kaushal posted the video first followed by Boult Audio reposting the same on its timeline
Facebook, Twitter, and YouTube followed along with Vicky Kaushal fan groups organically posting the video.
 

Result

The video took the social media by a storm on the evening of its release.

The word reached out to Vicky Kaushal’s fan in India & worldwide, and the views took off as we continued to create massive impressions across the internet.

Reactions and comments came pouring in, and along with exceptionally high visibility for the brand

The audience loved the theme & features and shared it along in their circle.

White Rivers Media

Full Service / Creative

  1. Mumbai

Services

Clients

Category Experience

Employees

100+ Employees

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