Client Brief

Boult Audio is a premium consumer electronics company that designs and manufactures innovative audio products. Since its launch in 2017, the brand strives to deliver the epitome of quality products.

At their peak in 2019, the brand wanted to build a strong connect with the Indian audience considering the challenge was not a lot of people trust brands without a known face to support them.


Onboard a brand ambassador who would establish an instant connection with the young, energetic, and quality-driven audience.

Just like Boult Audio is known for their exquisite design and disruptions in the audio industry, Vicky Kaushal is known for being versatile performances and participation in quality projects.

We roped in the artist with a strong youth appeal, and leveraged our shared, constant pursuit for success to build #VickyUnplugsWithBoult

We gave Boult Audio a tactical push within the Indian markets to familiarise new audience and imprint their memories


During the pre-buzz phase, Instagram stories were used as a teaser to build intrigue with hints of what was headed their way.

A mini contest spread across Instagram stories allowed the audience to guess who our next face was, and three lucky winners got a chance to win a product each.

On launch day, Vicky Kaushal posted the video first followed by Boult Audio reposting the same on its timeline
Facebook, Twitter, and YouTube followed along with Vicky Kaushal fan groups organically posting the video.


The video took the social media by a storm on the evening of its release.

The word reached out to Vicky Kaushal’s fan in India & worldwide, and the views took off as we continued to create massive impressions across the internet.

Reactions and comments came pouring in, and along with exceptionally high visibility for the brand

The audience loved the theme & features and shared it along in their circle.

White Rivers Media

Full Service / Creative

  1. Mumbai



Category Experience


100+ Employees

Other Projects
Sunil Chhetri x Twelfth Man
BRAND Twelfth Man, 2020

PROJECT Sunil Chhetri x Twelfth Man...

The Twelfth Man app is a ‘football-only’ fantasy gaming platform that allows users to compete in a large variety of contests against ot...

Corporate Film by WRM
BRAND K Hospitality, 2019

PROJECT Corporate Film by WRM...

With its operations spread across 500+ locations worldwide, K Hospitality Corp is India’s largest Hospitality & Food Service Grou...

Moment Marketing: Spider-Man Out of MCU
BRAND Mad Over Donuts, 2019

PROJECT Moment Marketing: Spider-Man Out of MCU...

The fans of Spider-Man were left devastated when the Marvel Studio president Kevin Feige opted out of producing more films on the ch...

Creative Campaign - Halloween Week
BRAND The Irish House, 2019

PROJECT Creative Campaign - Halloween Week...

We took up a Trick or Treat challenge for Halloween 2019While there were numerous hair-raising events planned in top metros where ...

An Open Letter To Every Mumbaikar
BRAND Mumbai Food Project, 2020

PROJECT An Open Letter To Every Mumbaikar...

Mumbai Food Project had already fulfilled delivery of 14,00,000+ meals and 20,000+ ration kits in 19+ locations across Mumbai. They wanted us ...