Welcoming Monsoon | Through stories, we ventured to explore the things that Maharashtra possibly wished to say to their favourite Monsoons!
Sur Nava Dhyas Nava | Through stories, we shared weekly highlights of the music reality show.
Big Boss Marathi | We introduced a new season of Bigg Boss Marathi and its theme through stories and engaged them with a variety of content.
Maharashtra Jagte Raho | Situation-based stories to teach people that timely actions can help limit the criminal activities in the state
As one of India’s leading Marathi entertainment channel with around 30M+ Maharashtrians on the Internet as our audience, our objective was to create regional content that people find relatable, interesting, and shareworthy.
Through the strategic use of Instagram as a platform & its tools, we were to
Hundreds of Stories Told. Millions of People Reached. Infinite Smiles Received. ZERO rupees spent in Promotion.
How did India’s leading Marathi entertainment channel reach out to every Maharashtrian on the Internet, not once but thrice, with ZERO MEDIA SPENDS?
More than a third of our TG was youth between the age of 18-30, who wanted refreshing content packaged in quirky & clever communication, and visually exciting elements.
The ultimate result of our honest-to-the-roots approach was that our followers increased from 1.4M+ to 3.0M+ over a span of one year organically!
- Our Instagram stories garnered 4.3M impressions, 3.8Million views and 3.9M navigations
- Our static content received 4.8M impressions, reached out to 2.6M people and got 3.1M engagements
- Our video content received a whopping 116M impressions, 51M in reach, and 48M in engagement
- Overall, the impressions count was 128M, reach was 60.6M and engagement was 51.1M
All of this with zero spends on any media! This, and the immense love and loyalty that we earned from our audiences, was achieved in 1 year.
Full Service / Creative