Client Brief

We took up a Trick or Treat challenge for Halloween 2019

While there were numerous hair-raising events planned in top metros where we were present, our biggest challenge was to get our audience to pick us as their biggest treat

Idea

They say content is King, but The Irish House got the devil itself to stir up the spookiest story any club in town would tell

With disruptive creatives that helped unravel this, The Irish House was proud to present ‘An Irish Horror Story’

Execution

We captured this narrative by conceptualizing and shooting content for the special menu, bucket deals, and offers that were skelefun to the bone

This enhanced our virality and ensured we touched the hearts of the right audience.

Result

Around 500 walk-ins created from the social event page alone

Over 362K people received our Trick or Treat invitation before that of our competitors'

We pushed the ticket sales at an average CPE of 6.04 returning around 4.5K link clicks

 

 

 

White Rivers Media

Full Service / Creative

  1. Mumbai

Services

Clients

Category Experience

Employees

100+ Employees

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