Client Brief

Nexa Music's star-studded panel Anushka Manchanda, A R Rahman, Clinton Cerejo, Nikhil D'souza, Uday Benegal handpicked 24 artists to shape and ready their English singing talent for Global platforms.

We were briefed to cover this journey from behind-the-scenes with a purpose to showcase the real-life stories of these artists and their extraordinary journey via snackable video edits.

Idea

Our idea was to capture the unfiltered, young face of Indian English singing talent, and their passions on a perfect platform that helps them with the right artillery to compete on the global stage.  

Execution

We covered a series after movies i.e. films that showcased this homegrown talent performing live in front of an audience - the main fort

Our approach brought to light the milestones of their journey as an artist with the added plan & perspective of their celebrated mentors

The highlight of each edit was their phenomenal passion for the art and their respective strengths as an artist 

Result

Across the series, we successfully delivered for our audience some heartwarming yet exciting stories regarding the becoming of some very passionate performances on the stage of Nexa Music and the making of the world's future singing icons.  

White Rivers Media

Full Service / Creative

  1. Mumbai

Services

Clients

Category Experience

Employees

100+ Employees

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