Client Brief

The Shahenshah of Bollywood, Amitabh Bachchan, was completing 50 years in the industry with Badla, a movie produced by the Badshah of Bollywood, Shah Rukh Khan

It was indeed a golden moment to bring them together on a stage to promote the movie in its release week

Our brief was to create unique marketing content that will get the Bollywood fanatics talking and the movie trending

 

Idea

Our idea was to create exclusively-shot marketing content with the Shahenshah and the Badshah on one stage, where the latter quizzes the former on his journey with Badla and pay a special tribute to his 50 years in Bollywood

 

Execution

We conceptualised a stage, candid and comfortable, for the two legends to talk about the movie, related trivia, behind-the-scenes stories, and their journey in Bollywood as well

We crafted their conversation in detail, with a carefully compiled list of questions that would lead the way for organic excitement and fun

Not unlike their journeys, the conversation was interesting, and quite a lot of high points

To sustain the hype throughout the release week, and the one after, we released the session in three parts

Result

Badla Unplugged series generated a massive PR buzz and drove millions of conversations online

As the last leg of promotions, it drove fans worldwide to the ticketing platforms and the movie had a worldwide gross collection of ₹138.49 crore

The video series reunited the fans of both the legends and was viewed over 4 Million times on the internet

White Rivers Media

Full Service / Creative

  1. Mumbai

Services

Clients

Category Experience

Employees

100+ Employees

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