Client Brief

RejctX’s first season was a hit among the audience due to its high relatability factor and the second season was all set to amplify the same. The main objective of this campaign was to promote RejctX2 on all social media platforms via popular influencers, content creators, and meme pages. 

Execution

The campaign #WeareRejectX stirred up quite the buzz as Voxxy roped in popular influencers and celebrities to promote the show across various social media platforms. The ground zero target audience for this campaign was the young Gen Z users, for whom the content was tweaked so as to resonate and sound relatable to them. 

On Instagram, favorite characters from the show were the talking points as they appealed to the young audience while on Tiktok, creators used the theme song of the show to teach the audience how to #doitlikerejctx. A whopping 100+ User-generated content pieces were created through this campaign. 

Additionally for the Meme Marketing Campaign,  Voxxy partnered with 40+ popular Meme pages. These pages picked up trending scenes from the show and created topical humorous memes around them. This blast of user-generated content by popular influencers and pages garnered a great deal of attention from the audience. 

Voxxy Media

Full Service / Creative

  1. Mumbai

Services

Clients

Employees

26-50 Employees

Other Projects
Mafia
BRAND Zee5, 2020

PROJECT Mafia ...

  To build awareness and create a buzz around MAFIA, the new series on Zee5 and its unique plot. To reach the right target audien...

Pawan and Pooja
BRAND MX Player , 2020

PROJECT Pawan and Pooja ...

MX Player’s New Original "Pawan and Pooja" was set to release on Valentine’s Day, 2020. The goal was to create a massive...

Celebrity Chats
BRAND Star Talk, 2019

PROJECT Celebrity Chats...

StarTalk, a platform that connects people to their favorite celebrities via voice calls/video calls to talk to them, ask questions, have fun chats,...

Style Like A Pro
BRAND VIVO , 2020

PROJECT Style Like A Pro ...

Vivo India Launched their new S1 Pro Phone - A phone promoted as a style statement due to its unique design. ...

Honor 9S and 9A Launch
BRAND Honor India , 2020

PROJECT Honor 9S and 9A Launch ...

To promote the launch of the Honor 9A and 9S in the Indian market by partnering with a Celebrity Product Ambassador.  ...